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Shopify News

Want Great CX? Listen to Your Customers, Not Your Hunches!

Do you want to give your customers the best customer experience? After endless meetings and brainstormings, you have figured out what they need. Think again, before you roll out costly upgrades to your e-commerce site, and ask them what they really need.

OpenAI vs. Google: The Agentic Shopping Format War Is Already Here

It’s been only a couple of weeks since Agentic Shopping upset the whole e-commerce world, but its respective format war, the “ACP” versus “UCP,” is already here. Many compare it to the VHS–BetaMax war of the ‘70s and ‘80s, which ultimately was won by VHS, because it understood what people wanted better. What’s the fight about this time between the OpenAI and Google-led standards?

In 2026, You Don’t Need an E-commerce Store. You Need an Ecosystem That Works and Scales

Anyone who has ever been part of a large-scale development project knows that the stakes change once you reach a certain size. For mid-sized and enterprise merchants, the conversation quickly shifts from "How do I set up a store?" to "How does this fit into my massive, existing infrastructure and organization?" And any mistakes can cause critical losses in the fierce competition.

Shopify Winter ‘26 – An AI Rebirth of the E-commerce Giant?

Shopify has officially announced its Winter '26 Edition, aptly dubbed "RenAIssance," a clear signal that artificial intelligence is taking the center stage in the 150+ newly introduced functions. Although Winter Editions are also called the “boring” ones, the novelties announced are definitely exciting. AI is now embedded in every critical aspect of a merchant’s workflow, from personalized advice to back-end development.

Delivery Is About to Get a Whole Lot Greener (And You’ll Love It)

Anyone who has ever waited all day in hopes of a home delivery knows the last mile can be a headache. It’s also one of the most polluting parts of the shipping process, bringing significant strain on the environment. Yet customers demand speed and flexibility, which only adds pressure on providers. Luckily, delivery is evolving, and solutions like PUDO (pick-up and drop-off) points are making the future better for everyone: shoppers, cities, and logistics providers alike.

Unlock Growth: 5 Reasons to Choose an Eastern European Shopify Agency for Your Custom Store

Anyone who was ever part of a development project knows that finding the right agency isn’t easy. Are they shipping high-quality code and design? Will they be on time? How much will it cost us to get everything done? These are among the most critical questions, and selecting a developer team, like Color and Code, from Eastern Europe could resolve all of them. Here’s how!

ChatGPT is coming for e-commerce - Where does that lead us?

OpenAI and Shopify just announced that they’re bringing e-commerce to ChatGPT. This means that users will be able to purchase products from Shopify stores directly within ChatGPT chats, tailored to their specific needs. Agentic commerce is set to launch, first in the US, and is expected to capture a significant portion of the e-commerce market worldwide, which could be a positive development. Here’s why.

Shopify's European Ascent: Why the E-commerce Giant is Thriving Across the Continent

Shopify's second-quarter performance sent ripples of excitement through the financial markets. The company saw a remarkable 30% surge in stock prices, which reflected investor confidence in the e-commerce giant's trajectory, especially in European markets. What’s more, this significant jump pre-dated the announcement of offering instant checkout in ChatGPT. What are the reasons behind this surge, and why is Shopify the choice of more and more entrepreneurs and SMEs? We have the answers.

Shopify Summer Editions ’25: New Horizons in e-commerce

Shopify's latest summer update, "Horizons," has arrived, reshaping e-commerce with over 150 new, primarily AI-driven, innovations. Our article details the most important tools, from the AI Store Builder that creates a webshop from a single prompt, to the enhanced, conversion-focused checkout processes. The analysis reveals what specific opportunities these new features create and which ones you should implement today to drive growth.