Unlock Growth: 5 Reasons to Choose an Eastern European Shopify Agency for Your Custom Store

Outsourcing development isn’t anything new, even for the most prominent players in e-commerce. However, recently, even Western European SMBs started to realize that finding a development team from the Eastern part of the EU makes a ton of sense. Here are the reasons why they find it hard to resist certified Shopify Agencies, like Color and Code! 

• Optimized Costs without Compromising Quality: The Smart Value of Western Quality, and Eastern Efficiency
• Superior Results, Smart Investment: The Unbeatable Price-Value of an Eastern European Development Partnership
• Access Top Talent: Highly Experienced Shopify Developers for Complex Projects
• Seamless Collaboration: Universal Tech & English as the Lingua Franca in Shopify Development
• Efficient Collaboration: Close Time Zones for Real-Time Shopify Support

Optimized Costs without Compromising Quality: Significantly Lower Hourly Rates for Shopify Development 

Using Shopify offers several benefits, lower costs being one of the main advantage for many merchants and entrepreneurs. However, that benefit can quickly disappear when complex customizations or migration-related tasks are required, especially if a company needs assistance from a third-party provider, such as a designer or Shopify developer. This can be mitigated by contracting a Shopify agency, especially one from Eastern Europe. Based on our experiences and research, companies in the East can offer lower costs for Shopify development compared to their Western counterparts, without compromising on quality. What’s more, true Shopify Experts and certified Shopify Partners, like Color and Code, can bring invaluable expertise to these development projects to ship solutions that are built for Shopify standards. Beyond cost optimization, Eastern European agencies operate within the EU’s regulatory framework — ensuring full GDPR compliance and data security. At Color and Code, we also support Shopify Plus merchants, designing every store with scalability, enterprise performance, and long-term growth in mind.

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Superior Results, Smart Investment: The Unbeatable Price-Value of an Eastern European Development Partnership

Sure, one of the main reasons companies choose a specific Shopify agency is price, but that shouldn’t mean compromising on the quality of work they do. Finding trustworthy development partners who can do the necessary work, especially in e-commerce development, where revenues are at risk, is just as valuable as negotiating a good price. Again, one simple way to achieve that is to go with an Eastern European agency. These developer teams are on par with their Western counterparts, but as we discussed above, with a significantly smarter value proposition. We're an agency ourselves, and we understand that merchants want more than just “renting coders.” With a certified Shopify Agency like Color and Code, SMBs can gain access to a Shopify-native team, a true partner that understands their business goals. A good developer team is business-savvy and thinks from a user experience and ROI standpoint. This deep partnership is among the main reasons why several merchants from Western countries have already chosen Color and Code. 

Access Top Talent: Highly Experienced Shopify Developers for Complex Projects

Optimized costs and high quality are one thing, but both those benefits can be quickly undermined if working together is a slow and painful experience. However, over the last few decades, a highly experienced generation of digital natives has grown up. These developers and designers have created countless state-of-the-art solutions for local and global brands alike. Just as important, they can work quickly and understand their clients' problems and needs. There’s a good reason for this agility: Eastern Europe has a highly competitive environment, where the best development agencies compete with each other. We at Color and Code have long learned that we really have to go the extra mile to build long lasting partnerships with our clients. This ensures a smooth collaboration between clients and agencies.

Seamless Collaboration: Universal Tech & English as the Lingua Franca in Shopify Development

In many ways, technology became the great equalizer. Although it may have been true decades ago that people in the Eastern Bloc used different techniques and tools than those in the West, that is no longer the case. Devs use the same top-of-the-line devices, AI tools, and software suites as anyone else in the world. In the case of Shopify, it’s also true that every developer has access to the identical versions, plugins, and solutions as the others. The lingua franca of tech is also the same everywhere: Developers around the world will talk to each other in English. Some of the most essential expressions don’t even have translations. What’s more, the high-quality code they write is just as universal and can be understood anywhere. The business needs are also very similar throughout the globe. Merchants want to give a great user experience to their customers and they want the best return on investment for themselves. We, at Color and Code always keep these goals in mind.

Efficient Collaboration: Close Time Zones for Real-Time Shopify Support

Working from anywhere in the world sounds fun, as long as someone doesn’t need immediate help with an issue. No wonder more and more companies looking for remote workers emphasize they want their co-workers within 2-3 hours of their time zone. With an Eastern European Shopify Agency, that’s no issue at all. Most of Europe is in Central European Time, but even the exceptions are within a few hours of it. This means developers can be reached when needed, allowing issues to be solved as quickly as possible. Seasons, holidays, and important events often overlap, making project planning even easier. Real-time collaboration also means real commitment. Reliable Shopify agencies don’t disappear after launch, and they provide continuous support, optimization, and maintenance to help their partners grow, adapt, and stay ahead in the ever-evolving Shopify ecosystem.