
Aflofarm Shopify Store
Project Background
Aflofarm, a market leader in over-the-counter (OTC) pharmacy products in Poland since 2012, is renowned for its innovation and commitment to health. The company’s diverse product portfolio spans multiple brands, each targeting specific health needs, from wellness supplements to specialized medical solutions.

Objectives
The project plan was to re-establish their online presence in the Hungarian market by seamlessly integrating their corporate website with a user-friendly e-commerce platform. Given their compact product portfolio, each item – representing a distinct brand – required a unique digital identity to align with its individual positioning.
Among the primary goals was to have seamless integration: unify the corporate website and online store into a single cohesive platform to simplify navigation and enhance user experience. Brand-Centric Product Pages: design custom page templates for each product, emphasizing their unique brand attributes while maintaining a standardized structure for easy recognition. Strategic redirects: Migrate previous product landing pages to the new custom page templates, ensuring a smooth transition for returning users and preserving SEO value.
These objectives aimed to create a visually compelling and functionally efficient e-commerce platform, strengthening Aflofarm’s brand presence while delivering a new shopping experience for Hungarian customers.
Result
A unified e-commerce platform with enhanced UX/UI, improving user engagement.
Brand-specific product pages that highlighted individual brand identities while maintaining consistency. Optimized logistics through iLogistics integration, ensuring fast and reliable fulfillment for Hungarian customers. This project demonstrates the value of tailored e-commerce solutions in enhancing both brand representation and operational efficiency.
Custom Product Page Templates
The goal was to present each product uniquely while maintaining a cohesive user experience. We standardized the design of the product header blocks, using brand-specific colors for differentiation. Below the fold, each page focused on showcasing the product and brand story, providing a tailored yet consistent experience for users.

Local Fulfillment Integration
To streamline logistics, we integrated the iLogistics fulfillment system. This ensured a seamless order processing workflow, from inventory management to last-mile delivery, enhancing operational efficiency.
